Posters are used in order to advertise an upcoming release or concert by an artist, much in the same way that magazine adverts are used. However, a poster can be viewed by anybody who walks past it, whereas an advert can only be seen by those who have purchased the magazine, so it opens the artist up to a much wider exposure. The feel of a poster will usually present the artist and their music as ultra-appealing, as the majority of the people who will see the poster will not already be aware of the artist. Below are some examples of posters, and explanations as to why they are effective.
Death Cab for Cutie - This poster is advertising an upcoming concert, so will be placed in the area surrounding the venue. The imagery is effective as it plays on the name of the band, with "death" represented by the skeleton within the advert, "cab" shown by the fact that he is driving a taxi and "cutie" shown by the pink colours and the heart which the skeleton is holding. This clever imagery is likely to capture the attention of a passer-by, and connotes that the band regard their music as being a mixture of many different elements, as shown by the juxtaposition of such words.
In addition to this, there are many bright and clashing colours, such as pink, yellow, green and purple. This ensures that the poster doesn't blend into the background, and also suggests that the bands music is likely to be upbeat.
Queens of the Stone Age - This poster is presented in the style of a 1970s movie poster, with its background being a "queen" playing card, making a clever link to the name of the band in the same way that the Death Cab for Cutie poster does. In addition to this, its use of bright colours ensure that it stands out well amongst its surroundings. The text on it declares "Live! Here! Tonight!!!", which makes the prospect of going to see the band much more appealing, even though there is an element of sarcasm behind the whole poster. Overall, the poster has a sleazy, dated feel to it, which matches the music which the band plays.
The Strokes - This poster, which is also advertising tour dates, has its image focal point as a picture of each member of the band. This could connote that the band believe that their own image is as important to the tour dates selling as their music is. In addition to this, it is much less colourful than the posters for the other bands, with beige, black and red being the only colours which are featured. However, it does provide more information than the other posters do, as it gives websites which tickets can be purchased from as part of the main print, which is not included on either of the other posters. This means that whilst it may not be as eye catching, and doesn't tell as much about the band themselves, it is more likely to drive sales than the other posters, as it tells the potential fan where they can purchase tickets.
Analysing, comparing and contrasting these posters has shown me how artists are able to build up a persona through the use of imagery, which we will need to ensure we do when we make our music video and ancillary products.
Death Cab for Cutie - This poster is advertising an upcoming concert, so will be placed in the area surrounding the venue. The imagery is effective as it plays on the name of the band, with "death" represented by the skeleton within the advert, "cab" shown by the fact that he is driving a taxi and "cutie" shown by the pink colours and the heart which the skeleton is holding. This clever imagery is likely to capture the attention of a passer-by, and connotes that the band regard their music as being a mixture of many different elements, as shown by the juxtaposition of such words.
In addition to this, there are many bright and clashing colours, such as pink, yellow, green and purple. This ensures that the poster doesn't blend into the background, and also suggests that the bands music is likely to be upbeat.
Queens of the Stone Age - This poster is presented in the style of a 1970s movie poster, with its background being a "queen" playing card, making a clever link to the name of the band in the same way that the Death Cab for Cutie poster does. In addition to this, its use of bright colours ensure that it stands out well amongst its surroundings. The text on it declares "Live! Here! Tonight!!!", which makes the prospect of going to see the band much more appealing, even though there is an element of sarcasm behind the whole poster. Overall, the poster has a sleazy, dated feel to it, which matches the music which the band plays.
The Strokes - This poster, which is also advertising tour dates, has its image focal point as a picture of each member of the band. This could connote that the band believe that their own image is as important to the tour dates selling as their music is. In addition to this, it is much less colourful than the posters for the other bands, with beige, black and red being the only colours which are featured. However, it does provide more information than the other posters do, as it gives websites which tickets can be purchased from as part of the main print, which is not included on either of the other posters. This means that whilst it may not be as eye catching, and doesn't tell as much about the band themselves, it is more likely to drive sales than the other posters, as it tells the potential fan where they can purchase tickets.
Analysing, comparing and contrasting these posters has shown me how artists are able to build up a persona through the use of imagery, which we will need to ensure we do when we make our music video and ancillary products.
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