The most immediately striking feature of this magazine advertisement is the close up picture of the band. This has been used because not only is it the cover of the album which is being advertised, but it also grabs the attention of a potential fan of the album because it is a close up shot. The positioning of each of the band members within this picture has to be considered as well, because as Morrissey is at the front, it is evident that he is the lead singer and is the main one who is being marketed - this is also shown through the expression which is on his face, as he is the only one who is smiling with his teeth out. If we were to use a picture of a band within the magazine advert which we will be creating, then we would have to consider a similar way of spacing the band out so that the lead singer is the focal point, as it is likely that the music video is going to revolve around him as well.
Another important feature of this magazine advertisement is that the entire picture is in monochrome. Whilst this arguably makes the picture stand out less to the reader than if it were in colour, it helps to emphasise the text, which is just as important as the picture for an advertisement for an album. In addition to this, monochrome works well on this picture because each band member can still be seen clearly. This can be a problem when not including a wide range of colours within the image, as it can sometimes emphasise shadows which can obscure certain things within the picture. In addition to this the monochrome colour scheme has connotations of the lo-fi, DIY aesthetic which is associated with indie music, which could be a big reason as to why the artist chose to design the image in such a way.
The choice of light blue for the name of the artist and album has been done for two reasons, as it not only stands out well against the monochrome background, but also has connotations of tranquility, which is a way in which the music of The Smiths can be described. In addition to this, the album title actually appears twice within the advert, once at the top in two different colours, and then below the middle of the page in just light blue - this is to emphasise the title of the album, as it was a greatest hits release so wouldn't have received as much promotion as a new studio album would have done.
The poster lists all of the hit singles which feature on the album - it is important that we do this with the poster that we produce as casual fans may not be able to recognise the artist based on just their name, and will need to recognise the name of their single in order to know who they are and to fully appreciate the advert.
The release date is emphasised both through using capital letters and a larger font than the rest of the writing at the bottom of the advert. This is because it is arguably the most important piece of information in the advert apart from the title, because fans will want to know when they can purchase the album. By making it stand out by typesetting in this way, it is the first thing most people will notice when they glance away from the image, meaning that it is likely to leave a longer lasting impression on the person than the rest of the information on the poster.
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| A closer up image in order to show the large amount of detail at the bottom of the advertisement. |
The advert contains a website link, but doesn't contain any links to social networks. We would need to ensure that we include links to social networks in our magazine advert, as these are often the first port of call for a listener who wants to make a decision whether to purchase the album or not.
Finally, the one part of the poster which breaks the monochrome/light blue colour scheme is the small logo for Rhino Entertainment in the bottom right hand corner, as it is red. This is important because the designer of the advert has intended for it to stand out, as it is incredibly important for the institution who released the album to have a large part within the advert poster, because it is arguably an advert for the record company as much as it is an advert for the album which it is advertising.
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