This magazine advert is a lot more simple than the one which I previously analysed, as it is made up of the album cover and a list of ratings from several reputable music magazines. However, it is arguably just as effective as the one for The Smiths album, because the visual designer has employed many of the same ideas and methods in order to make it as attention grabbing.
It is unsurprising that the largest and boldest font is the name of the band, but is also the title of the album - this is a good marketing technique as it means the reader has far less to remember when researching about the album/band later on. It also means that the title can be accompanied by the subheading "the album", which encourages the reader to think of the band as being one who have an album worth buying, and aren't basing their success off the back of one single.
The use of the album cover in the background is mainly subliminal marketing, as it means the readers brain with subliminally notice the album cover and remember the advert next time they see it, for example on Amazon, iTunes or in a shop such as HMV. This is likely to encourage them to purchase, as whilst they may have not heard any music from it, they will have an urge to purchase or consider purchasing the album.
Finally, the use of ratings from magazines and newspapers as the main 'body' of text within the advert is the most persuasive part of the advert when it comes to attracting the reader into purchasing the album. This is because the ratings are all four stars, and are all from publications which the reader would have heard of - this allows them to make the connection that the album is widely critically acclaimed, which makes them more likely to sustain an interest in the album.
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