Wednesday 3 December 2014

Analysis of a digipack by our chosen artist: SBTRKT - "SBTRKT"


This image shows the exterior of the digipack, and the CD which is packaged within it. The most striking part of the album cover is the contrast between the bright yellow of the mask, and the nulled blue and black tones which are around it. By surrounding a bright colour with dark colours, the CD will stand out to potential listeners a lot more in record stores, as an album which has a sleeve that contains only bright colours is likely to blend in with the other albums which are available. In terms of the actual image which is on the front of the album, this has connotations of tribes, as it appears to be inspired by tribal headwear of some description. This hints at the simplistic music which makes up the album, as a lot of the music in the album is part of the 'post-dubstep' genre, which is based around simple repeated patterns which are usually dark in nature.
In terms of the back of the digipack, it is very simplistic and minimalistic, much like the front cover. It contains the track listing, although interesting also contains the length of each of the songs, as this is fairly uncommon information to be included as part of a digipack. It also contains SBTRKT written in the stylised font which is the artist's logo - by making this a different font from the rest of the writing on the back, it makes it more memorable for people looking at it, and increases the chances of them picking out the logo again when looking at other media which SBTRKT is featured in.

In terms of the actual CD, it continues the simplistic theme which is on the outside of the digipack. However, it is white, in contrast to the black of the album cover, which provides an interesting dynamic of dark on the outside and light on the inside. In terms of the actual CD, it contains the logo for Young Turks, the record label on which the album was released, which shows that the label is clearly important within the production of the album.

Overall, studying the digipack for the album from which our song comes from is incredibly helpful, as it gives us an idea of the vibe which the actual artist believes fits with the songs, which helps in the respect that we can take influence from this digipack, although the overall idea will be based on the feel of our music video, which I believe has a fairly different vibe to the digipack for this album. 

No comments:

Post a Comment