Saturday 6 December 2014

Ideas for Digipack 2

Front Cover



Interior



Back Cover





















Front Cover: The front cover has a different theme to the magazine advert and rest of the digipack, in the respect that I have branched away from the theme of darkness and forests to include more colours. Whilst the forest which is featured on the magazine advert design (and consequently in the music video) is still visible, I have put a layer of paint over the top, in order to make the album cover stand out more to potential customers. I chose such a mix of colours to paint over the top as I believe they signify the confusion which the narrative of the music video. 

Interior: For the interior design of this digipack, I have decided to go with an idea which is usually seen on the inside of gatefold-sleeve vinyl records. By placing the lyrics all over the inside of the digipack, the person who has purchased it will be able to connect on a deeper level with the song by reading through them. This will help them to access the video in a different light, which will then hopefully lead to them encouraging others to watch the video or buy the digipack, thus further marketing the artist.

In terms of style, the interior carries on the black, white and red theme which is seen on the magazine advert, along with continuing the use of the font which is on the advert. I have placed a semi-opaque CD as part of the design, in order to demonstrate where the CD would be placed if I was to construct this part of the digipack. The red writing is to emphasise the last line of each paragraph of lyrics, as the line forms an integral part of our music video, which I hope somebody reading the lyrics will pick up on. 

Back Cover: The back cover is instantly recognisable from both the music video and accompanying magazine advert. However, I have designed it using Andy Warhol style "pop art", as shown by the posterised feel of the image. I have also recoloured the image of the woods from the front cover and magazine advert using a sepia-based filter. This was so that I can make it seem more nostalgic and like an old photo, to represent the element of the "past" within the song and video. Another modification which I made to the image using photoshop is a pull focus, which means that the edge of the image becomes blurry with the focus on the middle - this blurriness signifies the confusing and fast paced nature of our video.

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