Ideas for Digipack 1

Front Cover

Inside



Back Cover

Front Cover: The idea which I have incorporated here is one of a forest, which is made to seem spooky and uninviting by the grainy, noisy effect I have added too it. In addition to this, part of our video is going to be shot in black and white, so this is shown by the lack of colour within the album sleeve. In terms of the colour within the album cover, the colours of blue and yellow are emphasised as these are included within SBTRKT's logo. In addition to this, I have included the record labels logo on the front cover, as being an independent label it is important for them that they build up a large amount of exposure. I also believe that their logo adds to the overall aesthetic, as the song which we have made the music video for has a theme of ghosts and horror, so a logo of a skull fits well with this. 

Inside: The inside of the digipak is very similar to the aesthetic shown on the front cover, although it shows a much larger scene. This idea was influenced through my analysis of digipacks for albums such as Talk That Talk by Rihanna, which had a very similar theme on the front cover as it did on the interior parts. I have made the CD semi-opaque in this visual representation of my digipack idea, as behind it is a picture of the character who appears within our music video. This helps to link the theme of the digipack together with the music video and magazine advert, as those who have seen one product will hopefully be able to recognise the other products in the collection from this. I opted to make a six panel digipack in order to demonstrate how the CD could be placed over the part where the character is, in order to connote that he is usually hidden from view, which again links well with the idea that he is a ghostly spirit within the video. This would not have looked nearly as effective with a four panel digipack. 

Back Cover: I decided to opt for a plain black back cover in order to reflect the dark ending which our video is going to have. However, I have broken this up by including a sepia picture of SBTRKT performing, in order to create further promotion for the artist as there are no other images of him within the digipack. In terms of text on the back cover, I have included the names of both of the songs on the EP and their running times, along with SBTRKT's website and the necessary copyright information which is found on the back of all digipacks. Finally, I have included the record companies logo for a second time, as I believe that they would want to promote their company a lot more than an already established "big 4" company such as EMI or Universal would.